Web Design - It’s all about the viewer. Right!
Most potential clients will search for you online either to find your service or for reassurance to verify your existence, learning more about the company. This is where your brand and graphic styling can start to work for you, cementing who you are and your company offering.
So why have your website professionally designed?
It is no longer just about having a web presence showing your contact details. If a customer has viewed your website, it is about giving the right impression and encouraging the viewer to buy your product or service or choose to deal with you over your business competitors.
Do you want to reassure of your service or gain trust?
Gain brand recognition?
Display offers?
Sell products?
Customer retention and loyalty?
As this would all have a bearing on the design elements.
Depending on your target audience you might want to think about ways of getting your viewer to return to the website again and again, this might be developing an exciting site that can be played with, games and downloads. The viewer will take more time on website allowing you more time to re-enforce your brand, gaining more clicks and a more popular site in the search engines eyes.
It is important that your website design for your business is approached from a number of different angles, requiring a number of skill sets (specific job roles) to provide a business with the correct website that will be ranked well within the search engines, look inviting to your target audience and get your sales message across and technically works well.
Marketing and Sales Approach
Its not about what you can do for the website but what a website can do for your business. At Spoton we initially approach your project with an eye to your business model, product or service and unique/key selling points. Is there anything that makes your company unique or could you potentially re-align yourself within the market place to differentiate you from your competitors? Current market trends are also relevant to shaping and defining the business: are their opportunities that could enhance your visibility, brand and business service?
Bespoke Web Design and Layout
Your target audience, product and service will define how your website is presented. The website design needs to be apt and relevant highlighting what is important to the visitor? It is imperative that you look at the business from your target audiences point of view and establish what the visitor would want to see from your website. This will influence the navigation styling, graphical elements and bespoke features such as flash, animation and javascript.
Graphic Design and Navigation
The demographics of your target audience as well as the product/service will establish the level of design required for a website and navigation. Designing graphics for your target audience is all about emotion and engagement with the website and your branding. The graphic design needs to effectively highlight main points and lead the viewer to the relevant area/page on the website quickly and easily.
Websites need to be developed so that it is easy for the viewer to navigate and the design needs to lead the viewer, with all “steps” being logical and reassuring. Navigation should include both image and text based navigation that would enhance the user experience.
Give us a call on 01803 407 407
Spoton Corporation Ltd - 167-169 Union Street - Torre - Torquay - Devon - TQ1 4BX
Registered address: Chudley & Co, Barclays Bank Chambers, Fore Street, St. Marychurch, Torquay, TQ1 4PR